Last updated March. 22, 2020
The need to have an online presence as a gastroenterologist cannot be overemphasized. This is the internet age and every business and brand must be online to stand any chance of success.
Being online doesn’t only mean having a website and a couple of social media accounts.
Your website needs to be as awesome as your clinic or even better. You also need to adopt the best website practices if you want to beat the competition.
Like other business owners, some gastroenterologists erroneously assume that they just have to get an awesome website and everything will fall in place.
It is true that great website design will help your practice tremendously but that is not the end of the story.
Far from it, you need SEO and several other things to keep your gastroenterology website relevant and keep your business/medical practice competitive.
While there are hundreds of things we can talk about concerning how to efficiently market your gastroenterology practice online, we are going to concentrate on SEO here.
It is all about optimizing your online presence and reaping the massive benefits it offers. SEO is extremely beneficial for Gastroenterologists and in this article, we will give you reasons why great website design isn't enough and SEO is essential to reach your potential patients.
What is SEO?
Most probably, you know what SEO stands for – Search Engine Optimization. This is a digital marketing term that has been misused by many for several years.
Technically, it involves improving the quality and quantity of website traffic by increasing the visibility of the website or webpage to users of a web search engine.
In its best form, SEO encompasses different kinds of searches including news search, image search, video search, and industry-specific vertical search engines.
How Does SEO Work?
SEO brings high-quality organic traffic to a website. This is the simplest way to describe what it can achieve for a website.
It works by bringing your website to users who (most likely) need your services and are searching online using relevant search engines like Google, Bing and the rest.
Through proper Search engine optimization, gastroenterology websites will pop up in search results related to the field.
When your website is properly optimized, it will easily come up on people’s browser when they search the web for gastroenterology related issues.
Whether they are searching for simple solutions to GI issues, asking common questions about their conditions, or searching for a gastroenterologist near them, your website will be suggested as a possible solution and they can get in to find out more. It is one of the best ways to generate unpaid leads.
Why Gastroenterology Websites Need SEO?
This question has been half-answered in the paragraphs above. A gastroenterologist needs SEO to boost his/her online presence and generate more leads.
This only happens when your website is search engine optimized and is bringing in new visitors who are looking for solutions.
The truth that we all have to come to terms with is that there is competition in the medical field. Most practising gastroenterologists have websites. Almost all of these websites are wonderfully designed.
SEO, not great website design, will ultimately make the difference between those who will benefit from their websites and those who will have it as just a fancy little online space that is totally unproductive.
Don't get it wrong at this point, great website design is important. It will play a significant part in the overall performance of the website.
Many online searchers will judge the credibility of your practice based on your site design.
This is not enough to get you the results you need as you need to get more of the right people to visit the site in the first place.
To make a real impact on your practice, a gastroenterology website must be SEO optimized.
Benefits of SEO for a Gastroenterologist
It is time to get down to the specifics. A good SEO practice will help a gastroenterologist website and, in extension, the gastroenterologist in many ways. Here are the most important ones:
1. It Makes Your Website Visible To the Right Audience
Online visibility is one of the most important benefits of SEO. A good percentage of internet users browse through search engines.
When your website is optimized for these search engines, your gastroenterology practice becomes more visible to the people who are likely looking for your services.
By the right audience, we are trying to talk about the people that will visit your website to find a solution to their problems. In most instances, improved online visibility leads to more calls.
There are other important things that will collectively improve your lead generation but SEO ranks among the best and most efficient.
2. It Brings You the Right Type of Traffic
Another big benefit of SEO is that the improvement in traffic normally results in a corresponding improvement in conversion.
This is majorly because the quality of the traffic you get through SEO is high. It comes from real users who are searching for what you likely offer.
This can be patients hoping to find the best place to undergo a gastrointestinal procedure of just someone looking for a new gastroenterologist after moving from a different state or region to where your practice is located. It can also be people from other countries looking for specialist care.
By the virtue of your website being visible to searchers, your chances of getting the right type of traffic are higher.
3. It Gives You Competitive Advantage
Having a better performing gastroenterology website can easily translate to maintaining a competitive advantage over other practices in your area.
This is not rocket science. By getting more people who need the services of a gastroenterologist to visit your website, you stand a better chance of getting them to visit your clinic. This makes you more likely to get new patients than the competition.
4. It Affects the Way Prospective Patients Think About Your Practice
Most people are using the internet to find answers to important issues, including those that are health-related.
Having a website that ranks high on search engine presents you as an authority in your field.
This will make people trust the information you have more than that they will get from websites that are relegated to the bottom side of search results.
Naturally, they will assume that your answers and solutions are better, hence come up early on search results. With more people thinking positively about your practice, you will gain more patients.
5. It Brings Significant Return on Investment
Proper SEO doesn’t come cheap but it brings significant return on investment. The real beauty of SEO is the fact that you can trust the quality of the traffic your gastroenterology website is generating.
As we have maintained in this piece, it takes your website to the right audience. This means it takes your site to the people actively searching for pieces of information that relate to the services you offer and the conditions you manage.
In many instances, such searchers will give your office a call and that can be the beginning of a fruitful doctor-patient relationship.
SEO is not like paid advertising. The benefits you will get will linger and the returns will continue for a long while.
Great website design is very important. It is not enough, however, if you want to enjoy the real benefits of taking your gastroenterology practice online.
SEO is one of the most effective ways to boost your online presence and generate returns on your investment.