Last updated April. 08, 2019
Have you ever asked this question?
Why do I need my own website, if the Clinic I work for has a website?
I would like to challenge you with a small task. Open a new window and search GI doctor in "your area".
What results just came up? Did your name appear on Google? Did the clinic or Hospital you work for appear?
If your name did not appear, then it could raise some concerns. If the clinic you work for does not appear, then those concerns just got serious.
Let us say that the clinic you work for appeared, and then you click on the website to view further. Try finding yourself. There might be a "meet the physicians" page, or "meet our team" page.
How many other GI doctors are on there? Does your reputation stand out from the other Physicians? Or are you camouflaged among all the other friendly faces?
Let me share a personal experience with you. Not too long ago I had to go see a Urologist. Dreading the fact that I must go to the doctor, I started searching for Urologists in my area.
Immediately two Doctors showed on the top of Google. Obviously, I clicked on their website and wanted to make a booking.
There was no online booking form that I could fill in, so I picked up the phone and dialed. I tried calling the first doctor, and there was no answer. The phone just kept ringing.
I rang the second doctor, and success. His receptionist answered and sadly told me that I had to wait for 3 months before I can see the doctor.
I thought to myself, wow, this doctor must be good at what he does. I ended up not booking an appointment, and in hindsight, this was the wrong move.
I then looked further online and was directed to a Hospital's website. I eventually picked one of the many doctors and had my booking confirmed.
In my mind, the consultation went well, the doctor immediately diagnosed based on my symptoms and some brief tests done. I thought to myself, that wasn't all that bad.
I got home and wrestled with the fact that I will one day have to go for surgery. I then turned to Google once more and researched the symptoms I am experiencing. To my relief, based on my analysis of my symptoms, I only need a set of antibiotics and my discomfort will be a thing of the past.
I immediately went back to the doctor and told him my findings... after some discussion, he says, “you are probably right,” and I could not believe what I had just heard.
If only I had made an appointment with the first doctor, I found on google, that clearly knows what he is doing, as opposed to a doctor that almost had me believe that I needed surgery.
Are you the doctor that knows what he is doing, but cannot be found on Google?
Based on the symptoms potential patients search for, or the procedures that you offer, how easy was it to find yourself on the internet?
The number of patients who search for procedures and symptoms before they consider making a booking has increased over the years. Almost three quarters (72 percent) of patients use online reviews as the very first step to finding a new doctor, so your online reputation is often the first impression you make on many potential patients (source). Reviews play a major part in the patient’s final decision.
Thanks to Google and the internet, providing us with free information on almost any topic. If you are the doctor that knows what he is doing, and is not making use of this avenue, then you are most certainly not reaching your full potential. Providing a highly specialized service has its limitations, there is only one of you, and your time is limited.
Therefore, it is extremely important for you as a physician, to have a professionally built website, reaching and informing potential patients in your area, about certain symptoms and procedures, showcasing your awards and reviews of other patients that have been successfully diagnosed and treated. This will most certainly encourage a potential patient searching the internet, to make a booking with you. The doctor who knows what he is doing.