Last updated July. 19, 2021
GI doctors face a huge task marketing their practice.
Due to the little awareness of this profession, they find themselves in constant competition with surgeons and other specialists who provide the same services as they do.
As opposed to the old marketing strategies such as billboards and hand flyers, the internet has taken center stage, and online marketing has truly become the order of the day.
If you intend to gain visibility and an audience for your practice, most of your marketing should be channeled online.
In this article, we will discuss ways through which GI doctors can effectively market their practice in order to become and remain relevant in the medical field and ultimately attract patients.
Build a Website
You cannot rely on just social media posts to advertise and truly market your craft as a serious GI doctor. The website is the first and most important aspect of your marketing strategy to gain new patients.
It is an online extension of your office or clinic, as the case may be.
Endeavour to create a website that is unique to your niche and easy to access and use. Most potential clients will easily get turned off if your website is not exciting, lacks enough information, slow, lacks good designs, etc.
It is important that these things are in place if you must captivate and retain your audience.
Keep in mind that there are a thousand other websites offering the same services you do, and visitors are most likely to patronize websites that resonate with them.
It is important that you carry out a routine study on the expectations of GI patients when going online to find a doctor.
Implement these findings on your website.
Building a website without the right content is like growing a tree that bears no fruit. Your prospective patients are visiting your website because they seek answers to questions and solutions to complaints.
Equip your website with all the basic information a patient would require. Let your website pages immediately send them a signal that you are a professional who understands their needs.
If you have the right content, your prospective patients will not need to visit another website because whatever they possibly want to know is already on your site.
If your website content does not engage your audience and make them want to visit your office, now is the time to reshuffle it with the aim of putting your patients first and making them feel satisfied after visiting.
Talk less of your achievements and more of your patients’ expectations and how you have the solution. This way, potential patients will feel welcome, understood, and satisfied.
Having a website and powerful, compelling content on your website is good, but it does not end there.
Search Engine Optimization (SEO) helps your website or webpage appear at the top of searches when keywords like 'gastroenterology' are typed in search engines.
Being that you already have a lot of competition and other websites that offer the same services as you, this tool is of utmost importance because it helps you scale the competition and pop up at the top results of every search.
You probably don’t like the idea of scrolling through all the results on Google when you search for things like 'how to paint. You are likely to click on the top results on the first page of your search.
This is the power of SEO; it saves your prospective patients the rigors of scrolling through results to find the one they like. SEO pops your website, page, or blog on their top results, and they, in turn, click on it.
This is another important marketing strategy of gastroenterology because it converts prospects to clients fast, and it yields better results than when you do not use SEO.
Social media is undeniably a very important marketing tool.
Everyone, including your prospective patients, is on one social media or the other. In many cases, they even have a presence in virtually every social media space you can think of.
This makes it a good tool for your GI marketing. Create a social media handle on Facebook, Instagram, Twitter, etc., and ensure to put up informative and unique content from time to time that talks about your brand and what you offer.
Social media is very interactive, so it also gives your prospective patients the chance to ask questions, make enquiries, book for your services, and get informed while going through your page.
You can as well leverage the fact that these social media offers you an opportunity to advertise your practice. Take advantage of that and have your page in your prospective clients' views all the time. The ads will help you convert faster, more than just having a page and putting up content.
Social media marketing is the trend now; if you are yet to create a page across social media platforms for your brand, you should do that and also ensure to put up organic content relating to your profession.
Endeavor to post only contents that are true about your profession and services, informative, and interesting.
You can do this by sending out emails and newsletters to your patients informing them on changes and events, holding live video sessions or Youtube publications to educate and inform them, posting articles online, using your blog to effectively disseminate information and news concerning gastroenterology, hosting webinars where you discuss the importance of living a healthy life and how they can achieve this, etc.
The idea is for you to reach out to your patients and prospective patients through different platforms, including your website, blogs, and social media.
In doing this, you will create the impression that you offer quality and are passionate about your patients and getting them lasting solutions to their intestinal issues, rather than focusing only on converting patients and making money.
It gives them the impression that they are not only paying for solutions but also value.
Patients are more likely to refer their friends and even become loyal to you if they feel special or important to you.
Reaching out to them with informative posts, news, guidelines, checking up on them even after consultation and treatments, and so on are some of the ways this relationship can be fostered between you and your patients.
Marketing your gastroenterology practice could seem an uphill task in the beginning due to the fact that the practice is less popular than other professions and also because most patients would visit a doctor or other specialists for their intestinal problems.
This could be due to ignorance of the profession or a poor approach to marketing.
If you are a GI doctor or specialist, following these tips for marketing your gastroenterology practice will help take your practice to a more renowned level.
If your desire is to convert clients and make your practice popular, these tips are some very important ways to market your brand.
Endeavor to put these in practice and see your brand skyrocket to a whole new level with new patients visiting your office online and offline.