Last updated May. 07, 2019
As you should know by now, having a gastroenterology website is never enough.
If you want to harness all the benefits that come from having a functional website, you need to make sure that your gastroenterology website meets all the criteria necessary for that.
One of the most desirable qualities of a business website is mobile-friendliness.
While there are still some individuals that search the internet with desktop computers and laptops, a good number of individuals depend on their mobile devices for internet access.
Data from statista show that 52% of total online traffic comes from mobile users. The convenience offered by tablets and smartphones make them the favorite devices for many when it comes to searching the internet – they can browse and chat on the go.
Considering that most of your potential website visitors are using mobile devices to access the internet, it is important that you make your website mobile friendly, too.
Regular mobile versions of websites may not be enough, too, so you need to move your current site to a responsive design.
The Difference Between a Mobile Site and Responsive Design
It is not uncommon to see people use mobile-friendliness and responsive designs interchangeably. While they are not entirely different, there are some differences we need to clarify before moving ahead.
The layout of the information contained in the site is the major difference between mobile websites and responsive sites.
A mobile website is one that has had its code designed to shrink the exact copy of a website to fit into the limited screen of a mobile device.
When this is the only thing that has been done, the mobile version of the site may not offer good experience as users will have to pinch and zoom endlessly in order to see the contents of the site.
For responsive design, the layout and content of the website are designed in such a manner that it is displayed across all devices in an easy-to-read and aesthetic manner.
This is the true meaning of mobile-friendliness. It is a step ahead of normal mobile websites and ensures improved user experience.
Users are able to access and navigate the website easily with any available device. A responsive website is mobile friendly but not all so-called mobile sites have responsive design.
So in your quest for a mobile-friendly gastroenterology website, you need to focus on getting a responsive website. This post is all about responsive design and not just mobile versions of websites.
Importance of a Mobile Friendly Gastroenterology Website
Having explained what mobile versions of websites are and what responsive design entails, we will delve right into the reasons while your gastroenterology website should be mobile-friendly.
1. Smooth Browsing Experience
The major reason you own a gastroenterology website is to extend your practice into the digital space.
People from different parts of the world can be granted access to your website and it is important that they enjoy their experiences navigating through your site.
No matter how helpful the information in your site is, if the experience the user gets navigating through the site with his/her mobile device is not satisfactory, he/she will likely leave the site.
Imagine the last time you visited a website for certain information and found it difficult to navigate through the site with your mobile device.
Did you stick around? Even if you did, you need to understand that some people do not have the patience to stick around when they are not getting what they want seamlessly.
Even if you have highly engaging content in your site, if users cannot access the information with ease, they will likely leave your site for others that offer better user experience.
If, on the other hand, they get the right experience, your website visitors will stick around and your chances of increasing conversions.
2. It Affects Search Engine Ranking
The design of your website is one of the most influential factors in search engine optimization.
When you have a website that is mobile-friendly and offers great user experience, the website will certainly rank better in Google and other major search engines like Yahoo and Bing.
There are so much to gain from having your gastroenterology website ranked well in Google and another search engine.
You can get lots of traffic from them and this will help to establish your website and your practice as an authority in the niche.
3. Establishes Credibility, Builds Trust
There are several other gastroenterologists in your area and it is likely most of them have websites too.
Assuming they have mobile-friendly websites and you don’t, you are at high risk of losing so many potential customers to them.
If, on the other hand, you have a mobile-friendly website and they don’t, you stand ahead of them in the digital space.
Considering the fact that many small businesses do not have responsive websites, it is important that you take the giant step at the moment to gain all the advantages you can as a recognized gastroenterologist in your area.
When your website offers excellent user experience for mobile users, you get more visitors that can stick around and consider using your services.
When you are able to save them from the disappointments they experienced on the website of your competitors, you are more likely going to convert them to paying patients.
4. It is Easier to Manage
Asides from helping you give customers what they want, responsive websites are easier to manage. It can be quite difficult to build two website versions but it is harder to manage two website layouts.
It will be burdensome to manage your gastroenterology website if it has a desktop version and a mobile version.
When you have a site with responsive design, you can simply manage the entire site for visitors with all sorts of devices.
People accessing your site from desktop or laptops will browse seamlessly while mobile users will also find their experience using your site great and you don’t have to break a sweat to see this happen.
Even when it comes to running a digital marketing campaign, a responsive design makes things easier and less expensive.
5. It is Becoming a Norm
Making your gastroenterology practice website mobile friendly now is a great step that will help to secure the future of your practice.
The digital space is prone to several changes but the use of mobile devices to access the internet is not something that will end in the nearest future.
More people are having access to mobile devices that can be used to access the internet and you can always expect the new people that will need to visit gastroenterology websites to do so with mobile devices.
With a responsive website, you are certain to ensure that more people enjoy the experiences of using your site and your practice will gain all the accompanying benefits.
As mentioned at the beginning of the article, mobile-friendliness is just one out of many criteria that will ensure that you have a great gastroenterology practice website.
It is a good place to start, however, and there are lots of benefits that come with it.