Last updated March. 15, 2021
To build and grow a gastroenterology practice, you need to add new patients to your list regularly. While retaining your current patients is critical, finding new ones is key to sustainable growth.
You know this already, and your competitors know it too.
Getting new clients is not as simple as ABC. You will need to take relevant steps and implement marketing strategies that work.
Remember that you will need to compete with several other gastroenterology practices near you, so the need to buckle up cannot be overemphasized.
Are you looking for fresh new marketing ideas that can help you get more new clients? We are here to help you with that.
We will discuss some really important ideas you can implement straightaway in order to get more new customers coming through the doors of your clinic.
Step Out Of Your Comfort Zone
Most times, it is easier to remain to continue on a particular path, even if it is not fulfilling. This also happens with digital marketing, especially for people who are not fully-trained marketers.
A gastroenterologist, for instance, is most likely to stick to what he/she knows when it comes to digital marketing. This is really not the best thing to do.
If you want better results this year, it is imperative that you step out of your comfort zone. This doesn’t mean you have to do things unethically.
It simply means you should be able to accept new things and embrace new challenges in your digital marketing endeavors.
Try new approaches that look a little riskier than what you have been doing in the past, and the rewards may be amazing.
Blog to Help Your Potential Clients
Do you own a blog? How have you been using it for marketing purposes? Some players in the medical fields underestimate the power of blogging, always to their own detriment.
Blogging is one of the best ways to engage people who need your services. There are many ways to use it to keep your current clients and attract new ones.
Blogging as a gastroenterologist should be aimed at educating your audience about gastrointestinal health and how to keep it optimal. You can also share relevant tips on how to manage some of the prevalent gastrointestinal health issues people face.
When potential patients encounter some of your powerful blogs, they get one step closer to walking through your doors.
It is okay to have your blog attached to your website. You will have to update it regularly and implement good SEO practice.
Position Yourself as the Answer
Many gastrointestinal patients are actively searching the internet for solutions to most of their major problems. They will read blog posts, watch video content, and even request newsletters they believe will help them with the right information to take better care of their health.
You stand a chance of convincing these persons to seek a solution in your office. You just have to be the answer.
As a trained and experienced gastroenterologist, you can manage most conditions of the digestive system, but how can you convince your audience that you are the answer to their problems? You don’t have to sound like a salesman to do this.
You just need to demonstrate that you are an authority in your field. You also need to let potential patients know that your practice is welcoming.
Leverage Your Existing Patients
You can use the help of your current patients to get more new patients to grow your practice further. This is easier when your existing patients are impressed by your services.
In that instance, it is super-easy to get them to spread the word about the excellence of your services and recommend your services to their family and friends.
You don’t have to relax and wait for your patients to voluntarily help you to attract new patients. Some will do that, but many will not have the motivation until you ask them to do that.
You have to be gracious about it, but you also need to make your patients understand that you really need them to get to where you need to be.
Build Beneficial Partnerships
It is possible to get new patients by using partnerships properly. You must have built a solid network in your years of practice, and making use of them is the best way to ensure that you keep getting referrals from others.
Your networks offer you the opportunity to take advantage of synergy.
If you don't have an active network (which is unlikely), it is never too late to start building one. We are not talking about a casual network but beneficial ones you can even view as partnerships.
Mostly, you will need to target businesses (practices) that offer complementary services. Build strong relationships with other doctors who can refer patients to you.
Speak At an Event or Host One
If you get the opportunity to talk about gastrointestinal health, never turn it down. Teaching about the conditions you manage is always a good way to show that you are an authority in the field.
Of course, this will help you to a great extent to get new clients.
Even if you are not getting invitations to speak at relevant events, it is not out of place to organize one.
Depending on such factors as the size of your practice and how much you are willing to spend on marketing at this point, you can organize an event for your current and prospective patients. It is even easier to host such events online.
Build an Active Social Media Presence
This is a no brainer. Social media marketing has become one of the most effective ways to target the right audience and get results for your efforts. The need to build an active social media presence cannot be overemphasized.
When you do, it becomes pretty easy to engage with current and prospective patients.
Being consistent is one of the keys to achieving results with social media marketing. You may hire people to manage your accounts, but it is essential that you interact with your audience personally once in a while.
You can answer relevant answers to questions that address the needs of the members of your audience.
Get Featured In Other Websites and Media Outlets
You cannot achieve your marketing goals by working as a lone wolf. In addition to using your different marketing channels to seek new patients, take advantage of external opportunities.
There are digital channels owned by other people you can use to reach a new audience and hopefully find some new clients. You can guest-blog on relevant platforms as an authority in gastrointestinal health.
While looking out to get featured on digital platforms, do not underestimate the power of traditional media. While advertising in radio, television, and other traditional media is no longer as attractive as it used to be, getting featured in relevant ones can be super helpful.
You also don't have to sit and wait for an opportunity to come knocking. Reach out for the opportunities, and the efforts will be worth it.
Getting new clients is the key to sustainable growth in medical practices. A gastroenterologist must always find ways to get new patients in order to keep the practice afloat and actually grow it.
Getting involved in aggressive marketing is one of the surest ways to do that.
In this post, we have discussed some interesting marketing ideas that can help in many ways to get more new clients for your practice. You and your marketing team can choose the ones that will work best for your practice.