Last updated June. 11, 2019
Your gastroenterology website is the digital extension of your practice. It has the potential to bring a breakthrough when used the right way.
There are different ways you can take advantage of your gastroenterology website to improve the business aspect of your practice and they are collectively called digital marketing.
Social media marketing is one great avenue where you have the opportunity to pay for promoted posts, engage social media influencers or buy ads space on different platforms.
When your website is your major digital marketing tool, it becomes mandatory to focus on Search Engine Optimization (SEO).
This is the surest way to give your website greater exposure and visibility in the digital space. SEO campaigns are aimed at improving the ranking of your website ranks on google and other major search engines.
This is crucial because that's how the majority of the patients are likely to find you, by searching you on Google.
If your Gastroenterology website is search engine optimized, it will most likely appear on top of search results for major search engines like Google, Yahoo, Bing, and other giants.
Google is unarguably the most popular search engine and once your gastroenterology website is able to rank high in Google, you can expect to get targeted of organic traffic.
In addition to making your website more visible, SEO improves user experience of your website.
Knowing that SEO can affect your Gastroenterology practice website and can play a critical role in the success of your practice, how do you approach it?
There are a few important things you must do to improve SEO but using the right keywords is the best way to get real results.
How then do you find the right keywords? The answer is straightforward and simple: do your keywords research.
Once you are able to get the right keywords and incorporate them in your website, you will notice a lot of improvement.
By dedicating enough time to self-education, you can learn a lot about keywords research and how best to use keywords for your website.
Not every doctor has the time or the expertize to do it themselves and if you are like most other doctors, you can hire a dedicated SEO company to help you with every aspect of Search Engine Optimization, including keywords research.
But why is there so much emphasis on Keywords? Why must you embark on keywords research for your gastroenterology practice?
We will dive right in, to answer these and more questions you probably have.
What are Keywords?
In SEO, keywords are the words and phrases searchers enter into search engines when they are looking for information.
They are also referred to as ‘search queries’. Whatever is typed in Google and other search engines are keywords or strings of keywords. In most instances, they are three to five-word phrases.
They determine the results the search engines show to the user.
Why Are Keywords so Necessary?
Keywords are very important because they help those who are looking for and in need of your services to see your website.
When searchers type whatever information they are searching for in search engines, the search engines bots will search for web pages with relevant information that matches the keywords entered by the searcher.
This is determined by the words contained in the different web pages and other important factors.
The search engines will not display your website to their users if your wdoesn't include the keywords users are searching for.
When you learn to incorporate the right keywords in your website, you will make your web pages relevant to search queries so that the search engines will display your website in the top part of web results.
Using the keywords that peopare in need of your services are searching for will help position your Gastroenterology practice website at the top of web search results of your potential clients.
If you are an expert in colonoscopy procedure, for instance, using colonoscopy and the city your practice is located as keywords can yield incredible results.
Whatever you know searchers are likely to type on search engines, getting them incorporated in your web pages can have a huge impact on your practice.
Why is Keyword Research so Important?
From what we have discussed above, it will appear as if getting the right keywords is very easy.
This is actually not the case. There is no room for guesswork when you want real result.
You don’t have to experiment with whatever you think will work. There is a need to use keywords that will yield result and this is where keyword research comes in.
Without proper research, it is unlikely you will get the right keywords to use for your gastroenterology practice and get the desired result.
You may end up wasting your time and effort if you depend on guesswork.
To get the right keywords for your gastroenterology website, you will either need to research extensively or contract an SEO company to help you do proper research.
While researching keywords, they need to be judged based on two important criteria:
- The level of competition and
- How often they are searched.
You do not want to start using keywords that you cannot compete with other websites using it.
There are some really important keywords that may be helpful for your practice but using them on your site may not yield so much exposure and visibility as there may be several top-ranking websites using them. By modifying such keywords a bit, you may find the competition easier.
You also need to consider how often the keywords are searched. Working with keywords that are barely searched by your target audience will not yield any meaningful result.
Look for keywords that are well searched with the level of competition your website can handle and you will see improvement in the performance of your website in search engines.
Conducting Keywords Research for your Gastroenterology Website
As has been mentioned earlier, you can either do the keyword research for your gastroenterology website yourself or get an SEO company to do it for you.
When you decide to conduct keywords research, there are a number of keyword research tools that can help you.
While some of them are free, others are paid tools. Finding what works for you in terms of budget and the actual result is important.
One popular keyword research tool is the Google Keyword Planner. It is a free tool that requires only a Google account to access.
It is an all-important tool that will help you to swipe your competitor’s keywords, find local keywords, and create AdWords campaigns with ease.
Some paid keywords research tools you may consider include SEMrush, Ahrefs’ Keyword Explorer, and Longtail Pro.
Some of these tools offer some free trial period but you will need to pay once the trial period is over to start enjoying their amazing features.
Keywords are supposed to be approached strategically if you want the best possible result.
You need to research your keywords and use them the right way to get the right results.
Start by making a list of important topics that are relevant for your website, choosing keyword phrase you think are important to rank for SERPs (Search Engine Results Pages).
Check if your competitions are ranking for the keywords too. Also, consider how often the keywords are searched before going ahead with them in your SEO campaign.
You may need some more quantitative data to narrow down your list of the most important keywords to the most relevant ones.
If all these seem too much for you to handle, hire a SEO company to help with your campaign.
Keywords are incredibly useful when you want to use your gastroenterology website as a tool to promote your business.
When creating highly engaging content for your GI Website, ensure that it is not just optimized for the keywords but is also hugely relevant to the users.