Last updated Sept. 28, 2018
In previous times, the development and implementation of marketing campaigns involved the placing of print ads in newspapers as well as running ads on the radio.
However, technology advancements in recent times have seen the birth of a digital marketplace, whereby multiple practices can expand their reach through tactics of digital marketing.
This does not necessarily mean that the traditional print ads are completely obsolete and useless. They are still useful, especially for those practices that still see good results from them.
However, it is absolutely vital to grow and adapt to the advancing technologies and learn about digital marketing techniques that have the potential to transform your practice.
Learn why it is absolutely essential for every gastroenterology practice to incorporate digital marketing strategies to get more patients and to dynamically grow their gastroenterology practice
The use of digital technologies to market services and goods is referred to as digital marketing. It mainly involves the internet as well as other digital medium like mobile phones and display advertising.
As it strives towards brand awareness, digital marketing eases access to services and enhances competitive advantage and effectiveness of service delivery.
The multiple methods of digital marketing include Adwords, social media, content, influencer, campaign and search engine marketing.
Others include SEO (Search Engine Optimization), content automation, social media optimization, and display advertising.
Digital Marketing for Gastroenterologists
The human body comprises of multiple systems such as the digestive system, which has the gastrointestinal tract.
This tract contains multiple organs such as the stomach, colon, liver, rectum and small intestine, among others.
These areas are prone to diseases or disorders whose specialty falls under gastroenterology.
The gastroenterologists are the trained specialists that conduct evaluation and treatments in the gastroenterology field.
Their practices entail other services like consultation, provision of care to patients and specialized organ diagnosis and treatment.
In conducting these activities, these specialists require to market their services so that they can reach a wider customer base.
Additionally, making their services known can benefit patients that have had bad diagnosis and treatment elsewhere. All in all, focusing on digital marketing can be really beneficial to gastroenterologists.
Reasons To Focus On Digital Marketing
Aside from creating brand awareness, there are other reasons why gastroenterologists should focus on digital marketing. They include the following:
1. Most Patients are Online
Due to the effectiveness of the internet and social media networks, there are multiple potential patients that prefer to search for specialists online.
Actually, a survey carried out in 2016 concluded that about 54 percent of patients begin their doctor search online monthly. With the increasing rate of technological progress, this percentage is likely to rise too.
Therefore, it is advisable for gastroenterologists to adopt digital marketing techniques, so that they can target those patients looking for their services since the online opportunities are increasing by the day.
This approach will enable them to attract existing patients as well as potentials.
2. Reaching Your Targeted Audience
According to the current time's demand, a practice needs to have a precise and customized marketing strategy.
There is a customer out there for every good or service. Therefore, digital marketing is appropriate to find such specific customer.
Gastroenterologists need to utilize social media platforms and online channels target the right customers, who require their services.
They may make use of platforms like Instagram, Facebook and Twitter to advertise and promote their services, especially those that have specialized in certain organ treatment.
It is obvious that there are gastroenterologists that have just begun their practice, and thus have limited funds to advertise their services to the right audience. If they use traditional marketing tools, they may suffer since it is quite expensive and less effective.
However, digital marketing seems to level the field for all gastroenterologists, since it makes the competition a little fair.
The equal opportunities offered on the internet hardly depend on ones’ budget or location. All that is required is the right digital marketing tools.
4. Easy Interaction with Patients
Patients are prone to have to change demands now and then as times evolve. Therefore, gastroenterologists must have frequent updates about the patients’ demands. They can only zachieve this through digital marketing.
As they advertise their expertise, they are able to interact with customers that raise their concerns.
This is made possible through the social media networks since they enable the effective exchange of information.
Therefore, to be ahead in their practices gastroenterologists should focus on digital marketing as it challenges them to give better services to patients.
5. Growing Your Online Reputation
Specialists like gastroenterologists do not study that hard to only remain as mediocre gastrointestinal doctors. They have dreams of changing lives globally and hence have successful careers.
By focusing on digital marketing, they have the opportunity to build an online reputation that will enable them to live up to their potential.
Digital marketing does not only cater for the creation of a brand but the provision of services to patients that need them the most.
Therefore, by creating a good reputation as these specialists engage with the existing patients, they have a better chance of reaching a wider base of customers.
5. Gain Competitive Advantage
In the current times, it seems that everything that includes the exchange of wants is competitive. Therefore, as a gastroenterologist that wants to be successful in your practice, you must be smart.
Incorporating digital marketing is mandatory because most of your competitors are doing the same.
However, the challenging task comes in making your practice more competitive than your competitors’.
You must do better than them by incorporating a digital marketing plan that suits your goals and practice ideology. It must also attract as many patients as possible and not go beyond your target budget.
In conclusion, focusing on digital marketing for gastroenterologists may seem complicated, but is actually the best way to maneuver the current times and stay ahead.
New specialists in this field should not begin like their elders, who started off with traditional marketing means. Despite that they may be useful, they should be a priority.
Instead, digital marketing should be the priority as it has numerous opportunities to bring their skills to work and make a difference.
Furthermore, there are multiple times that patients have suffered from wrong diagnoses and treatment and want the best to be offered.